Leading financial institution, Capital One, will be winning the hearts of Taylor Swift fans everywhere after the two announced a multi-year partnership. The partnership kicked off with a musical commercial featuring the pop star that outlines the unlimited 4% cashback available for dining and entertainment purchases. To highlight these earning opportunities, the commercial features Taylor Swift working at a bar, a dinner, and on stage performing.
In addition, the partnership will give Capital One holders access to pre-order an exclusive version of Swift's seventh studio album 'Lover' and a one-of-a-kind Taylor Swift t-shirt. The financial and pop star partnership may be a sign of what's to expect with future marketing efforts lead by the financial industry.