Cape Grim's Eco Beverages are Sourced from Northwest Tasmania
Jana Pijak — October 21, 2020 — Lifestyle
References: capegrim.au
Cape Grim water is sourced from northwest Tasmania -- a region said to be surrounded by some of the purest air in the world -- and offers two signature Still and Sparkling products. Each water is available in 330 ml or 880 ml sizes and comes from a rare and unique source. This source is rain drops that are captured in a secluded rural area, untouched by pollution and outsiders for over 19 years.
"Rain that falls today is different to the rain that will fall tomorrow. Many elements affect the purity of the air and the water droplets that form from it. Careful attention and precise timing ensure we only harvest the clearest water that falls over pristine Cape Grim, when the air quality is at its finest," says the brand on its website. Additionally, Cape Grim captures its rain source directly on site, ensuring the highest level of purity.
"Rain that falls today is different to the rain that will fall tomorrow. Many elements affect the purity of the air and the water droplets that form from it. Careful attention and precise timing ensure we only harvest the clearest water that falls over pristine Cape Grim, when the air quality is at its finest," says the brand on its website. Additionally, Cape Grim captures its rain source directly on site, ensuring the highest level of purity.
Trend Themes
1. Eco-friendly Beverages - There is an opportunity for brands to capture the growing market of eco-conscious consumers by offering sustainable beverage options made from pure and natural sources.
2. Luxury Water - Luxury water market is on the rise, and brands can tap into this trend by offering unique, rare and pure sources of water from exotic locations.
3. Rainwater Capture - Rainwater capture presents an innovative opportunity to source water sustainably and offer unique beverages that appeal to conscious consumers who demand high-quality and responsibly sourced products.
Industry Implications
1. Beverage Industry - This trend presents a disruptive innovation opportunity for beverage manufacturers and companies to produce and market eco-friendly and luxury water beverages to conscious consumers.
2. Sustainability Industry - Rainwater capture and sustainable sourcing can create disruptive innovation opportunities for companies to market and promote ethical and environmentally-friendly practices in the beverage and other industries.
3. Tourism Industry - Rainwater capture creates an opportunity for tourism companies to market the unique and exotic location of the source of the water and promote sustainable tourism practices that preserve the natural resources of these areas.
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