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Howitzer Camera Ads

The Canon 'Shot by Luke Cannon' Campaign is Clever and Cute

— October 3, 2012 — Marketing
The Canon 'Shot by Luke Cannon' ad campaign is absolutely adorable. It is a double pun on both the photographer's last name and the pronunciation of the brand's name. It essentially treats the Canon lens like an actual cannon. Of course, considering that it isn't, the lens playfully interacts with toys by shooting out a dare devil minifig and firing on the classic green plastic soldiers.

Conceived and executed by Collect, an ad agency based in Manchester, United Kingdom, the Canon 'Shot by Luke Cannon' ad campaign was (no surprise here) photographed by none-other-than Luke Cannon. Forgetting about his name for a second, the fact that he promotes himself as a 'gun for hire' is highly appropriate. It was art directed by Rich Edwards.
Trend Themes
1. Playful Advertisements - Creating playful and clever ad campaigns that interact with their products in unique ways.
2. Pun-based Advertising - Utilizing puns and wordplay in advertising to create memorable and humorous campaigns.
3. Visual Storytelling - Telling stories through visual elements, such as toys, to create engaging and dynamic ads.
Industry Implications
1. Advertising - The advertising industry can use these trends to create innovative and memorable campaigns for their clients.
2. Toy Industry - The toy industry can collaborate with advertisers to create interactive campaigns that showcase their products in a fun and playful way.
3. Photography Industry - The photography industry can experiment with incorporating playful and creative elements into their work to differentiate themselves from competitors.
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