The Canon 6D is one of the camera brand's most successful and popular models, but the new Canon 6D Mark II still manages to bring impressive upgrades over the original model. The new version of the full frame camera has better specs in virtually every category, giving 6D owners the incentive to upgrade and those on the market for a capable DSLR a competitive option.
The Canon 6D Mark II comes with a 26.2-megapixel CMOS sensor and a DIGIC 7 image processor. These combine to offer photographers specs like high-end ISO of 40,000 for excellent performance in low light. It can also shoot at 6.5 frames per second, with a maximum run of 21 frames for RAW images and 150 frames for JPEG images. The swiveling LCD screen on the camera's back is now a touch screen, providing more menu options and an easier user interface.
Key Themes Behind This Trend
- Upgraded Prosumer Cameras
- The trend of camera brands upgrading their prosumer models with better specs and features is on the rise, offering photographers better performance and more options.
- Improved Digital Image Processors
- The trend of improved digital image processors is allowing for higher quality images in prosumer cameras, disrupting the professional photography industry and making high-end photography more accessible.
- Touchscreen User Interfaces
- Prosumer camera brands including touchscreen user interfaces are disrupting the traditional user interface of DSLR cameras, making them more user-friendly and intuitive for photographers of all levels.
Where This Applies
- Camera Manufacturing
- Camera manufacturing companies are constantly innovating and upgrading their products to offer consumers the latest technology and features, creating a highly competitive industry for prosumer cameras.
- Photography Services
- As a result of upgraded prosumer cameras, photography services are becoming more accessible to consumers who may not have been able to afford professional equipment in the past, disrupting the traditional photography industry and creating a new market for prosumer photography services.
- Consumer Electronics Retail
- The trend of upgrading prosumer cameras with better specs and features is creating a new market for consumer electronics retail companies to sell high-end DSLR camera products to consumers who are looking for professional-level equipment at a fair price point.
