The ready-to-eat Glory Farms canned beans are being introduced in several grocery chains across the US in a new can design that is transparent in order to convey freshness to shoppers.
The can design for Glory Farms features minimal branding that is rustic and artisanal in order to create a correlation between jarred foods that are reminiscent of old-fashioned food packaging. This speaks to a consumer preference for more simple, wholesome foods and comes as a response to a growing desire for fresh products over prepackaged varieties.
The Glory Farms canned beans were described by the SVP of Sales and Marketing for parent company McCall Farms, Woody Swink, when he explained, "Our new see-through can is the most notable innovation in canned vegetables since canning was invented in the early 1800s. Consumer testing was tremendous and the response at retail has been terrific."
Transparent Bean Can Branding
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