Houseplant is Introducing Refreshing Cannabis-Infused Sparkling Water
Laura McQuarrie — December 2, 2019 — Lifestyle
References: houseplant & newswire
From the recreational Canadian cannabis brand founded by Seth Rogen and Evan Goldberg, consumers are being introduced to Houseplant Grapefruit and Houseplant Lemon, two new cannabis-infused sparkling water beverages that contain THC. The infused sparkling water beverages contain 2.5 milligrams of THC per each 355-milliliter can, offering a refreshing new way for Canadian adults to consume a ready-to-drink cannabis-infused beverage.
While consumers are already familiar with the different cannabis strains offered through Houseplant, these two new canned products from the brand represent some of the first edible products that are now legal in Canada. While legalization was made official in the country on October 17th, the first wave of products are just now going up for sale in December.
Image Credit: Canopy Growth Corporation
While consumers are already familiar with the different cannabis strains offered through Houseplant, these two new canned products from the brand represent some of the first edible products that are now legal in Canada. While legalization was made official in the country on October 17th, the first wave of products are just now going up for sale in December.
Image Credit: Canopy Growth Corporation
Trend Themes
1. Cannabis-infused Beverages - Investing in research and development for cannabis-infused beverages could open up new markets and revenue streams for cannabis brands.
2. Alternative Consumption Methods - Innovating and developing alternative consumption methods for cannabis products, like sparkling water, can attract new consumers to the legal cannabis industry.
3. Edible Cannabis Products - Developing edible cannabis products and expanding product lines can generate new sources of revenue for cannabis companies.
Industry Implications
1. Cannabis Industry - Cannabis companies can create new product categories and increase market share by developing cannabis-infused beverages and edible products.
2. Beverage Industry - The beverage industry can benefit by exploring the fast-growing cannabis market, expanding their product lines to include cannabis-infused beverages, and partnering with cannabis brands.
3. Food Industry - The food industry can explore partnerships with cannabis brands to develop and distribute a range of edible cannabis products, fostering a new and innovative market segment.
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