Candyrific recently introduced its Expressions Everyday fans, which are filled with fruit-flavored pressed dextrose candy that is made with natural flavors and colors.
The emoji-style characters with names like 'Ay-OK' and 'Unicorn Poop' included on the candy packaging sport cheery smiles and give a thumbs up to consumers. When the button on the novelty candy packaging is pressed, the fan is triggered and releases a gust of air. The Expressions Everyday fans from Candyrific have the potential to keep upcoming days of the spring and summer seasons both cool and sweet.
Candyrific has released a range of fan-integrated candy packages in this style, including some that feature officially licensed pop culture characters that consumers will recognize from movies, comics and TV.
Why This Trend Is Growing
- Fan-integrated Candy Packaging
- Opportunity for candy companies to incorporate functional fans into their packaging designs, providing consumers with a dual-purpose product.
- Emoji-inspired Packaging
- Chance for companies to utilize popular emoji characters on their product packaging, appealing to consumers who enjoy trendy and expressive designs.
- Novelty Candy Packaging
- Potential for brands to create unique and interactive packaging designs, enhancing the consumer experience and setting their products apart from competitors.
Industries Being Reshaped
- Candy Manufacturing
- Disruptive innovation opportunity for candy manufacturers to explore fan-integrated packaging, attracting consumers with a novel and functional candy experience.
- Packaging Design
- Opportunity for packaging design companies to collaborate with candy brands and incorporate popular emoji characters into their innovative designs.
- Consumer Goods
- Chance for consumer goods companies to tap into the novelty candy market by creating unique packaging experiences that feature licensed characters from popular media.
