Although candy is not the best option for a healthy diet, when eaten in moderation, it can be rather enjoyable. Just ask your inner child. Trend Hunter's Candy Trend Report tracks innovations made in the confectionery industry, from bold branding and artistic packaging designs to intricate DIY candy recipes and creations.
Over the past year, we have tracked a myriad of candy trends permeating various industries. Candy art is wildly popular among audiences. Advertising, branding and packaging campaigns by major companies have strayed from traditional marketing methods, creating a renewed sense of interest with consumers. Great example of this are the M&M commercials or package design promotions and contests offered by Smarties.
Packed with 1,151 examples of market research and 122 Pro Trends, our crowd-sourced research is perfect for brand innovators, confectionery marketers and advertisers that want to use the collective insight of worldwide consumers to gain a competitive advantage in the marketplace.
What's Driving This Trend
- Candy Art
- Disruptive innovation opportunity: Develop a platform or marketplace for candy artists to showcase and sell their intricate creations.
- Bold Branding
- Disruptive innovation opportunity: Create a branding agency focused on helping confectionery companies revitalize their brand image with bold and creative campaigns.
- DIY Candy
- Disruptive innovation opportunity: Develop a subscription box service that delivers unique and fun DIY candy kits to consumers, allowing them to create their own customized treats at home.
Who This Affects Most
- Confectionery
- Disruptive innovation opportunity: Explore the use of technology, such as 3D printing, to revolutionize the manufacturing process of confectionery products.
- Advertising
- Disruptive innovation opportunity: Develop AI-driven advertising platforms that can analyze consumer preferences and create personalized candy ads in real-time.
- Packaging
- Disruptive innovation opportunity: Innovate sustainable packaging solutions for the confectionery industry, such as edible wrappers or compostable materials, to reduce environmental impact.
