The candy photography from Emily Blincoe takes a look at how the human brain uses color to affect its senses. The various color-coded photographs challenge the viewer to picture the taste and flavor of each tasty sweet entirely though the color it's packaged in.
This candy photography series is a great lesson about packaging and the power that it has over consumers. When a person is craving a certain flavor, the right colored packaging can be the driving factor in it being purchased. Recently there has even been color-swatch styled packaging for products that are aiming to completely dominate color associations for different products. The fact that seeing a sugary candy in a certain color can actually bring about the desire to consume it is a very impactful message.
Why This Trend Is Growing
- Color-coded Packaging
- Exploring the power of color to influence consumer purchasing decisions.
- Color-swatch Styled Packaging
- Creating packaging that aims to dominate color associations for different products.
- Impact of Color on Desire
- Understanding how the color of a product can evoke a desire to consume it.
Industries Being Reshaped
- Food and Beverage
- Leveraging color-coded packaging to enhance product appeal and drive sales.
- Marketing and Advertising
- Developing innovative color-swatch styled packaging strategies for brand differentiation.
- Consumer Psychology
- Studying the impact of color on consumer behavior and decision making.
