This beautifully designed candy calendar by Spanish design studio Series Nemo was a special holiday promotional item. The candy calendar was created and given out to the studio's clients as a unique and festive greeting.
Featuring dark, milk, white and orange-flavored chocolates the candy calendar from Series Nemo isn’t an advent calendar, as there are far more than 25 chocolates arranged in the shape of a Christmas tree.
Implications - One of the most effective forms of short-term marketing for a company is seasonal marketing. By investing in new products during special times of the year (Valentine's Day, Christmas, Mother's and Father's Day), the company can benefit from a boost in purchases if they market themselves as the ultimate holiday gift. By attracting consumers to their specialty products, the company stands a good chance of attracting those same consumers to their other products.