This Piece of Hardware by Raf Simons Retails for $365 USD
References: ssense & highsnobiety
This can keychain may not seem like much but the fact that it is released as part of famous designer Raf Simons’ Spring/Summer 2019 collection gives it immense value. So much so that the piece retails for the stunning sum of $365 USD.
The crushed can keychain ties itself to the movement of DIY culture. The extravagant silver-toned accessory is made in Italy out of aluminum. It is approximately 2.5’’ in diameter and 4.5’’ in height. The beauty of Raf Simons’ design lies in the details. The can keychain boasts an engraved base and lanyard clasp fastening. In addition, pull-tab hardware at the top adds a nice little embellishment.
The crushed can keychain is available on SSENSE.
The crushed can keychain ties itself to the movement of DIY culture. The extravagant silver-toned accessory is made in Italy out of aluminum. It is approximately 2.5’’ in diameter and 4.5’’ in height. The beauty of Raf Simons’ design lies in the details. The can keychain boasts an engraved base and lanyard clasp fastening. In addition, pull-tab hardware at the top adds a nice little embellishment.
The crushed can keychain is available on SSENSE.
Trend Themes
1. High-fashion Hardware Accessories - The rise in value of this designer can keychain reflects the potential for high-end fashion accessories made from affordable, everyday objects.
2. DIY Culture Meets Designer Fashion - The crushed can keychain serves as an example of how artists, designers, and fashion brands are incorporating DIY culture and aesthetics in haute couture for a fresh take on style.
3. Personalized Novelty Accessories - Personalized novelty accessories like Raf Simons' crushed can keychain represent an innovation opportunity with the ability to create new high-revenue markets in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry has the potential to leverage ordinary objects and incorporate DIY culture, materials and techniques, which appeal to a broader consumer base.
2. Luxury Goods Industry - The luxury goods industry can undertake innovative collaborations with emerging artists, designers, and brands to produce high-quality and affordable novelty accessories suitable for personalization and customization.
3. Marketing and Advertising Industry - Marketing and advertising experts can expand and innovate their services to help fashion brands to leverage new trends, innovative approaches, and collaborate with artists, designers, and pop culture figures to create hype around their product releases.
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