Summer is not over yet, and Mooyah Burgers, Fries & Shakes wants to keep the feeling going with its new Campfire Burger and S’mores Shake.
Inspired by one of the most classic summertime activities, Mooyah's new Campfire Burger starts with a quarter-pound Certified Angus Beef patty, topped with applewood-smoked bacon, grilled onions, melted cheddar cheese, housemade hickory smoke campfire sauce, and crunchy hand-cut potato chips, all served on a lightly toasted potato bun. As if potato chips weren't enough to put you in the campfire mood, the chain has also debuted another offering inspired by camping: the new S’mores Shake. The S’mores Shake is an indulgent drink made with vanilla ice cream, marshmallows, Hershey’s Chocolate syrup, chocolate flakes, and graham cracker pieces.
Both the Campfire Burger and S’mores Shake are available at Mooyah locations nationwide for a limited time.
Image Credit: Mooyah Burgers, Fries & Shakes
Key Themes Behind This Trend
- Gourmet Burger Creations
- Opportunity for restaurants to innovate by adding unique and unexpected ingredients to traditional burger recipes.
- Indulgent Dessert Shakes
- Exploration of decadent dessert shakes as a menu item in fast food and casual dining establishments.
- Limited-time Offerings
- Increasing popularity of limited-time menu items to create a sense of urgency and drive customer engagement.
Where This Applies
- Restaurant
- Restaurants have the opportunity to create and market gourmet burger creations using unique ingredients.
- Fast Food
- Fast food chains can introduce indulgent dessert shakes to attract customers looking for a sweet treat.
- Casual Dining
- Casual dining establishments can capitalize on the trend of limited-time offerings to generate excitement and attract new customers.
