Inspired by nostalgic days spent at summer camp, the first ever CAMP Spring 2014 Collection lookbook is comforting and sweet.
Debuting its first ever lookbook, the CAMP collection was designed by Tamar Wider who chose to go with something real, authentic and close to her heart. She chose her childhood memories at summer camp to be the theme for the photo shoot for the CAMP Spring 2014 Collection.
Photographed by Jason Lee Parry and using naturally gorgeous model Cora Keegan as the muse, the photo shoot embodies the feeling of summer and relaxation.
With pieces that would be perfect for weekend getaways, the hedonistic nature-inspired sunny outdoor shoot features crop tops, jumpers and denim looks.
Styled by Paul Bui, the collection is stylish and adventure-ready for the child in you.
Key Themes Behind This Trend
- Nostalgic-styled Lookbooks
- Opportunity for brands to create collections and lookbooks that tap into nostalgia and childhood memories.
- Authentic Outdoor Shoots
- Opportunity for brands to showcase their products in a natural, outdoor setting.
- Adventure-ready Collections
- Opportunity for brands to design collections that are both stylish and practical for outdoor activities.
Where This Applies
- Fashion
- Opportunity for fashion brands to create camp-inspired collections.
- Photography
- Opportunity for photographers to specialize in natural outdoor shoots.
- Outdoor Recreation
- Opportunity for outdoor recreation brands to collaborate with fashion brands on adventure-ready collections.
