In an effort to get their visitors to better appreciate the art they display, the Rijksmuseum in Amsterdam instituted a camera ban. Instead of taking pictures of the art within, the renowned Dutch museum encouraged guests to instead pick up a pencil and sketch the work they saw as part of their campaign dubbed 'The Big Draw.' This event ran over the weekend of October 24th and 25th, so the camera ban is no longer in effect. Since, the institution has also introduced a drawing series on Saturdays telling patrons "you see more when you draw."
This engaging and interactive campaign encouraged people to experience art in more detail and is line with a recent movement to step away from screens.
More Stats +/-
Holographic Christmas Trees
Artistically Inspired Flash Mobs
National Museum Restaurants
Revived Historic Artworks
Intrusive Therapeutic Post-Its
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.