Bob Ross, the late host of PBS's hit series 'The Joy of Painting', brought his inimitable charm to millions during the show's run through the 80s and 90s, and meditation platform Calm.com is looking to bring some of that to a modern audience. The app has officially licensed audio from an episode of the Joy of Painting, and it's encouraging its users to access the audio as a sleep aid.
The Joy of Painting's success is especially staggering when one considers the shows content without any context. Every single episode simply features Ross sitting in a dark studio and painting a nature scene while completely alone, narrating as he went. But Ross' serene, laid-back philosophy and knack for making complex painting look simple resonated with a large audience. In audio form, Calm.com is aiming to bring some of that back.
Why This Trend Is Growing
- Sleep Aid Audio
- Calm.com offers licensed audio from 'The Joy of Painting' as a sleep aid.
- Meditation Apps
- Calm.com taps into the growing trend of meditation apps by using audio from 'The Joy of Painting'.
- Nostalgia Entertainment
- The popularity of 'The Joy of Painting' audio on Calm.com shows the demand for nostalgic content in the entertainment industry.
Industries Being Reshaped
- Health and Wellness
- Calm.com's use of audio as a sleep aid targets the health and wellness industry.
- Technology
- The success of meditation apps like Calm.com highlights the opportunities for disruptive innovation within the technology industry.
- Entertainment
- The demand for nostalgic content on platforms like Calm.com suggests opportunities for disruptive innovation in the entertainment industry.
