The world of baking has gained much interest in recent years thanks in large part to the success of television shows like Wedding Cake Wars, Ace of Cakes, Cake Boss and Ultimate Cake Off. As consumers become more captivated by baking and creating their own sweet desserts, it's important that companies use the Cake Trend Report to track changes in this industry.
From effective marketing campaigns to incredibly eccentric creations, this report features some of the most innovative patterns in the cake industry that latch onto consumer interest. In the past year alone, there have a multitude of innovations, creations, ideas and products related to cakes, desserts and baking that influence industries such as art, fashion, food and entertainment.
Don't rely on gut instinct when it comes to tracking innovations in this industry. Use our consumer-based data to identify key changes, giving you the tools to trump the competition.