The alternative energy food and beverage market is expanding fast to keep up with consumer demand, which is seeing new products being released like the zümXR Caffeine Shots. The new beverages are made with the brand's Targeted Release Caffeine Technology that will help to provide a steady stream of energy rather than just an initial boost. This means that a single dose of the beverage could provide ample energy for extended periods rather than requiring the person to consume one after another.
The technology within the zümXR Caffeine Shots was explained by the VP of Product Development at PLT Health Solutions, Sid Hulse, when he said, "Our testing has shown that, quite often, the extended release materials we see on the market either give up too much caffeine too quickly, or don't give up enough caffeine at all – making it less experiential. The zümXR approach has been developed using pharma modeling techniques for our dissolution design with USP methodologies used to measure performance."
What Makes This Trend Stand Out
- Extended Release Beverages
- Opportunity to develop beverages with targeted release technologies for sustained energy throughout the day.
- Alternative Energy Products
- Potential for creating innovative food and beverage products that provide energy without relying solely on caffeine.
- Pharma-inspired Formulations
- Possibility to apply pharmaceutical modeling techniques to develop new food and beverage formulations for enhanced performance.
Sectors Adopting This
- Energy Food and Beverage
- Opportunity to expand the offerings in the alternative energy food and beverage market with extended release caffeine products.
- Health and Wellness
- Potential to cater to health-conscious consumers by developing alternative energy products that provide sustained energy without excessive caffeine.
- Pharmaceutical
- Possibility to utilize pharmaceutical dissolution design methods to create targeted release formulations for improved performance in food and beverages.
