Intelligentsia Coffee was inspired by some of its customers' favorite cafe-style beverages served at its coffee bars when creating its new range of ready-to-drink products. There's Cold Coffee, which captures the aroma and complexity of flavors through flash chilling to perfectly preserve notes of caramel, lime and cherry, as well as ready-to-drink lattes with a splash of plant-based milk.
At the brand's coffee bars, it's said that "Oatly beverages make up 13% of orders." As such, the new trio of ready-to-drink coffee beverages also includes a rich and creamy Oat Latte and the Spiced Oat Latte, based on a menu item that was introduced in 2018 and quickly became a fan favorite choice thanks to its comforting seasonal notes of cinnamon, vanilla, orange and ginger.
Why This Trend Is Growing
- Cafe-inspired RTD Beverages
- Introducing a range of ready-to-drink cafe-style beverages that mimic the experience of ordering coffee at a coffee bar.
- Flash Chilling Technology
- Incorporating flash chilling technology to perfectly preserve the aroma and complexity of flavors in ready-to-drink cold coffee.
- Plant-based Milk Lattes
- Offering ready-to-drink lattes with a splash of plant-based milk to appeal to consumers seeking dairy-free options.
Industries Being Reshaped
- Packaging
- Innovation in packaging design and materials for ready-to-drink coffee products that mirror the quality of cafe-style beverages.
- RTD Coffee
- Creating a new category of ready-to-drink coffee products that mimic the experience and taste of ordering coffee at a coffee bar.
- Plant-based Dairy Alternatives
- Catering to growing demand for plant-based dairy alternatives that offer satisfying and flavorful options for coffee beverages.
