The way people shop for small and large purchases has changed as a result of the pandemic and Cadillac is adapting with a new live experience called Cadillac Live, which connects consumers and associates for one-on-one virtual showroom experiences.
The live showroom experience gives prospective buyers the chance to chat with sales agents, get their questions answered and go an a tour of in-car features. After the live experience, which can be done from the comfort of a consumer's home, they are able to book a test drive if they desire.
As well as helping to cater to the needs of the current times, Cadillac Live helps to take the pressure out of the regular dealership experience and focus on personalization and human connections.
Image Credit: Cadillac