The increasing demand for portioned indulgence products has resulted in the recently announced Cadbury Dairy Milk Mini Bars to offer consumers a way to limit their intake of sweets. The new chocolate bars are packaged as 18 gram singles that contain 96 calories in each to let consumers easily keep track of their intake instead of opting for larger portions. The bars are being packaged in a countertop dispenser unit for convenience stores as well as in pouches with eight servings.
Brand Manager for Cadbury Dairy Milk at Mondelēz International Katrina Davison commented on the new Cadbury Dairy Milk Mini Bars saying, "We know from our extensive consumer research that this six-chunk mini bar is the perfect size for shoppers looking for a little treat. This latest launch should be an addition, not an alternative to the wider range in order to drive sales incrementally. We can’t wait to see what shoppers think of this brand-new format."