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Alcoholic Alibi T-Shirts

This Shirt by 'Buy Me Brunch' Pokes Fun at Millennial Drinking Habits

— December 9, 2015 — Lifestyle
This humorous t-shirt designed by 'Buy Me Brunch' uses a graphic design technique to write the phrase "Whiskey Made Me Do It" on the front. The shirt pokes fun at the drinking habits associated with millennials, while revealing the common misconception that drinking during youth encourages bad behavior.

In an attempt to combat society's presumptions about millennials and drinking habits in general, this t-shirt plays along with the accusation. The phrase states that the wearer may have done something that society deems wrong, but it wasn't the wearer's fault because they were just under the influence of alcohol.

This tongue-in-cheek t-shirt is a new addition to an existing line from Buy Me Brunch. The shirts come in shades of grey and black. All shirts are available in t-shirt styles, long sleeves and sweaters.
Trend Themes
1. Humorous Apparel - Opportunity for disruptive innovation in creating funny and relatable clothing items.
2. Millennial Culture - Opportunity for disruptive innovation in designing products that cater to the unique preferences and experiences of millennials.
3. Social Commentary - Opportunity for disruptive innovation in using clothing as a platform to challenge societal perceptions and stereotypes.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation in the fashion retail industry by incorporating humor and social commentary into clothing designs.
2. Apparel E-commerce - Opportunity for disruptive innovation in the online apparel industry by creating a platform that specializes in selling humorous and thought-provoking clothing items.
3. Youth Culture Branding - Opportunity for disruptive innovation in developing branding strategies that resonate with millennial consumers and address their unique experiences and values.
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