The Butterkist Crunchy Orange Chocolate Popcorn is Tasty
Michael Hemsworth — June 18, 2021 — Marketing
References: kpsnacks & talkingretail
The Butterkist Crunchy Orange Chocolate popcorn is being launched by KP Snacks to offer consumers a hybrid snack product that balances savory and sweet indulgences. The popcorn features a base of toffee popcorn that has been covered in a mix of chocolate with orange flavor in the mix to perfectly suit different snack preferences. The snack will come in a sharing bag following on research by the brand that dictated consumer interest in spending quality time with family and having the right snacks to enjoy alongside.
The Butterkist Crunchy Orange Chocolate popcorn is positioned as a more indulgent variety when compared to the brand's other offerings and will come in 155-gram bags at a price point of £1.59 in the UK when it launches on July 5, 2021.
The Butterkist Crunchy Orange Chocolate popcorn is positioned as a more indulgent variety when compared to the brand's other offerings and will come in 155-gram bags at a price point of £1.59 in the UK when it launches on July 5, 2021.
Trend Themes
1. Hybrid Snack Products - Hybrid snack products, like popcorn mixed with chocolate and orange flavors, offer a balanced and unique taste experience for consumers.
2. Indulgent Snacking - Indulgent snacking options, like Butterkist's Crunchy Orange Chocolate popcorn, provide an opportunity for brands to offer a premium snack experience and command higher prices.
3. Sharing-size Snacks - The popularity of sharing-size snacks is evident in Butterkist's research, indicating an opportunity for brands to create snack products and packaging sizes that cater to group consumption.
Industry Implications
1. Snack Food Industry - The snack food industry can benefit from experimenting with new and unique flavor combinations and packaging sizes, as demonstrated by KP Snacks' Butterkist Crunchy Orange Chocolate popcorn.
2. Confectionery Industry - The confectionery industry can capitalize on the trend of hybrid snack products by expanding product lines to include items such as chocolate-covered popcorn and other unique combinations.
3. Retail Industry - With a growing interest in indulgent and unique snacking experiences, retailers can offer a wide variety of snack options and capitalize on opportunities to market products together as part of a shared snacking experience.
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