Ruggedly Crafted Shelving

Joost Van Bleiswijk's Furniture has the Look and Feel of Shop Class

Dutch designer Joost Van Bleiswijk is a designer of housewares that go against the grain. With Joost Van Bleiswijk, do not expect sleek refinement. Instead, this designer creates items that have a masculine, crafty, "wood shop class" look that is much more naturalistic.

Common tools and materials used by Joost Van Bleiswijk include the blowtorch, heavy metals, power saws and rough wood. Influences of his recent collections include the downturn in the economy and the reality that the world will never be perfect.

Images: NY Times | Bloss Moss | Mocoloco

Rugged Furniture
Opportunity for disruptive innovation in creating furniture with a masculine, crafty, 'wood shop class' look.
Industrial Aesthetics
Potential for disruptive innovation by incorporating common tools and materials, such as blowtorches, heavy metals, power saws, and rough wood, into design aesthetics.
Embracing Imperfections
Opportunity for disruptive innovation in designing products that reflect the reality that the world will never be perfect.

Who This Affects Most

Furniture Design
Disruptive innovation potential in the furniture industry by creating ruggedly crafted pieces with a naturalistic and masculine aesthetic.
Home Decor
Opportunity for disruptive innovation in the home decor industry by incorporating industrial aesthetics into product designs.
Sustainable Design
Potential for disruptive innovation in the sustainable design industry by embracing imperfections as part of the design philosophy.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 94%
Freshness 8%