There are an infinite number of business opportunities out there, but how do you settle on just the right one for your brand? In his latest book, Better and Faster, Trend Hunter CEO, author and keynote speaker Jeremy Gutsche breaks down six pattern of opportunity that can be used to skyrocket a brand to success.
One of these patterns is called Divergence, categorized by products and services that stray from what the mainstream is offering. A prime example from Better and Faster of a brand that has used Divergence to its advantage is Red Bull. In order to set itself apart from the major soda and energy drink brands that dominate the world, the brand intentionally implemented higher pricing, smaller packaging and favored the attitude of a daredevil over the wholesome family values that many companies pride themselves on.
Delve deeper into Red Bull's tale of Divergence and more patterns with Better and Faster. Get your copy HERE.