Quesada is Aiming to Divert 100,000 Pounds of Foil from Landfills
Laura McQuarrie — March 26, 2021 — Eco
Quesada is distinguishing itself as Canada's first Mexican chain to phase out foil burrito packaging in favor of biodegradable paper burrito wrappers. With this roll out of biodegradable burrito packaging this spring, Quesada is on a mission to diverting about 100,000 pounds of aluminum (or 12.5 million foil wraps) from landfills over the next five years.
As traditional aluminum foil packaging can take about 400 years to break down, Quesada is introducing a more sustainable solution so that people can enjoy the burritos they love without accumulating needless waste.
To support a sustainable future, for a limited time, the chain will also be donating a portion of sales from all plant-based menu items to the David Suzuki Foundation.
As traditional aluminum foil packaging can take about 400 years to break down, Quesada is introducing a more sustainable solution so that people can enjoy the burritos they love without accumulating needless waste.
To support a sustainable future, for a limited time, the chain will also be donating a portion of sales from all plant-based menu items to the David Suzuki Foundation.
Trend Themes
1. Biodegradable Wrappers - The trend of replacing traditional packaging with environmentally friendly materials is gaining momentum, providing opportunities for companies to disrupt existing markets and appeal to eco-conscious consumers.
2. Sustainability - The trend towards sustainability is driving businesses to find innovative ways to reduce their environmental impact, creating opportunities to develop new eco-friendly products and services.
3. Charitable Donations - The trend of companies making charitable donations to support environmental causes is on the rise, giving businesses the opportunity to align with consumers who value socially responsible companies.
Industry Implications
1. Food Service Industry - The food service industry has the opportunity to disrupt existing packaging methods by transitioning to eco-friendly packaging materials that appeal to eco-conscious consumers.
2. Sustainability Consulting Industry - The sustainability consulting industry can support businesses in developing and implementing environmentally friendly practices and products that appeal to consumers who value eco-conscious companies.
3. Charity and Nonprofit Industry - Charity and nonprofit organizations have the opportunity to partner with businesses that share their environmental values to increase their impact and support environmental causes.
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