The Burn Energy Drink “subject.0017” ad is the trailer for a thrilling summer blockbuster you’ll never see. Directed by Saman Keshavarz, the three-minute commercial plays like the teaser clip of an action-packed movie or mysterious television series, filled with deception, lies, and conspiracy theories. The video keeps audiences guessing until the very end what the film or product being promoted is, with incredibly skillful cinematography with well-executed voice-over and follow shots.
If I didn’t know any better, I would assume the Burn Energy Drink advert is a promo for a new TV series in the same vein as ‘Lost.’ The ad is proof that audiences are still very much interested in intelligent advertising and clever filmmaking can garner a lot of attention from viewers and media. The mystery created by the ad is exciting to watch, as a viewer, and definitely has me wanting more.