Briteside is a start-up based out of Oregon that offers an online marketplace for cannabis and a 90-minute delivery service to residents in select cities within the state. It recently launched a digital ad that parodies some of the most common scenes that are depicted in pharmaceutical ads. This includes people staring out windows, frolicking in nature and a list of side effects that's spoken quickly. However, Briteside lists side effects such as "uncontrollable giggles, euphoria, increased appetite and elevated sensitivity to musical dopeness."
In order to get the ad spot just right, agency Sandwich Video turned to countless pharmaceutical ads on YouTube for reference. To reiterate the fact that Briteside is in fact a real company and make sure that the video doesn't come across as a skit, the digital ad even takes care to state: "This is a real company."
Key Themes Behind This Trend
- Parody Ads
- Disruptive innovation opportunity: Create parody ads across different industries to engage consumers and challenge traditional advertising methods.
- Humor in Advertising
- Disruptive innovation opportunity: Incorporate humor into advertising campaigns to capture consumers' attention and create a memorable brand image.
- Alternative Medicine
- Disruptive innovation opportunity: Explore the growing market of alternative medicine and cannabis-based products to meet consumer demand for natural remedies.
Where This Applies
- Pharmaceutical
- Disruptive innovation opportunity: Rethink traditional pharmaceutical advertisements by adopting a more lighthearted and engaging approach to connect with consumers.
- Cannabis
- Disruptive innovation opportunity: Capitalize on the emerging cannabis market by offering convenient delivery services and presenting the product in a humorous and relatable way.
- Advertising
- Disruptive innovation opportunity: Embrace unconventional advertising techniques, such as parody ads, to challenge industry norms and captivate audiences in a saturated market.
