Kellogg's Nutri-Grain Campaign

 - May 21, 2008
References: kelloggs
Kellogg's Nutri-Grain has just launched an online campaign to bring back the office tea trolley, a much missed tradition in the UK.

The campaign has a dedicated micro site which allows visitors to create and sign an office petition, view campaign videos and even win a tea trolley for the office (along with Dan, the sexy baker) and a holiday for their boss.

With the British drinking tea even in the most ridiculous heat, I can't see the weather being a problem. This campaign is really taking off, being featuring on blogs across the world.

But the reason for this is unexpected... a particular fondness for the 'sexy baker' seems to be emerging online.

"I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling (so much hotter than his American counterpart, the break room bagel guy,)" one blogger said. "He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog."