To put a twist on the classic roast beef sandwich, the canteen-style gourmet eatery PublicUs in downtown Las Vegas uses coffee-brined roast beef.
The Coffee Roast Beef Sandwich features a mix of ingredients to create an interesting flavor combination, including brie and a horseradish coleslaw on ciabatta bread that's freshly baked in-house. Each of the individual flavors plays well with the others to bring out tangy, earthy and slightly sweet profiles, yet none overpowers the other in this savory sandwich.
Although coffee is sometimes used in savory marinades for cooking meat, this coffee-rubbed roast beef sandwich uses this cafe staple as an ingredient to elevate a quick and easy meal into an upscale lunch or dinner option.
What's Driving This Trend
- Coffee-infused Meals
- Restaurants could benefit from experimenting with adding coffee to traditional savory dishes for a unique twist.
- Flavor Combinations
- The use of unexpected flavor combinations in popular menu options can differentiate businesses and increase customer loyalty.
- Upscale Fast Food
- Quick and easy meal options do not have to compromise quality; fast-casual restaurants seeking to disrupt the industry can incorporate high-end ingredients to elevate classic dishes.
Who This Affects Most
- Food and Beverage
- Restaurants can explore unique flavor combinations and ingredients to differentiate themselves in a competitive industry.
- Hospitality
- Hotels, resorts, and other hospitality businesses could consider incorporating coffee-infused meals to provide guests with elevated dining experiences.
- Grocery Stores
- Savvy grocery stores can capitalize on the coffee-infused meal trend by offering pre-made meals for customers to enjoy at home with ease.
