Exceptionally Mod Monochromatic Editorials

The Singles Korea Brilliant Jessica Photoshoot is Retro

The Singles Korea Brilliant Jessica! photoshoot is dedicated in its entirety to model Jessica Stam. That it is devoted to the celebrated industry member should come as no surprise as Stam is an established style icon, one who is consistently seen at New York and Paris Fashion Week events in addition to her monthly editorials.

Setting Brilliant Jessica! apart from akin productions is its monochromatic appeal. Stylist William Graper put together ensembles that feature monochromatic color schemes only, seen in full yellow dresses and all-red three piece suits. Capturing these outfits was Singles Korea photographer Hong Jang Hyun. Hyun's creativity, apparent in the almost humorous snapshots, will be broadcast in the March 2013 edition of the magazine.

Monochromatic Color Schemes
Opportunities for disruptive innovation in fashion and design by exploring using monochromatic color schemes in a unique way.
Celebrity Devotion Photoshoots
Opportunities for disruptive innovation in fashion and photography by dedicating photoshoots to established style icons.
Humorous Snapshots
Opportunities for disruptive innovation in fashion and photography by incorporating humor into editorial shoots.

Where This Applies

Fashion
Innovative fashion designers can explore the use of monochromatic color schemes and celebrity devotion photoshoots to push visual boundaries and attract new consumers.
Photography
Photographers can incorporate humor and monochromatic color schemes in editorial shoots to differentiate their work and attract new clients.
Magazines
Magazines can dedicate editorial spreads to established style icons to attract readers and differentiate themselves in the highly competitive publishing industry.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 32%
Freshness 8%

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