Roads are built on and into the land, which means by nature they cannot always be 100% obstacle-free, but these Bridgestone Tyres ads assert to customers that a safe vehicle is as good as a protected passage.
Impact BBDO of Dubai created this advertising campaign as a play between internal and external security. In these printed images, rubber tires line a mountainous road and a snowy street to create a bumper between the rural highways and the cliffs, ditches and trees that run adjacent. In these pictures, the wheels are the elements that make such a drive safer, differently to the way in which they're habitually used. These Bridgestone Tyres ads communicate to motorists the soundness they'll feel with this brand of car parts installed on their automobiles.