This bridge-inspired bicycle frame was handmade from cable and carbon fiber rods connected with epoxy resin. It took engineer, Brano Meres, 300 hours to complete his "C-Thru Road Frame." All in all, it took about an hour per joint - wrapping carbon fibers around each one to ensure their strength. This impressive DIY bike weighs in at only 2.7 lbs.
Implications - DIY modifications are becoming more relevant for businesses. Appealing to the new generation of hyper-customization junkies, brands should look to create products or services easily modified to be suitable for a variety of tastes. Simple designs like Apple's MacBook lend themselves well to being modified with decals and stickers and are thus more attractive to consumers.
Brano Meres's 2.7 Pound Creation
Alex Covert — March 8, 2008 — Autos