Brano Meres's 2.7 Pound Creation

 - Mar 8, 2008   Updated: Mar 31 2011
References: bmeres & dvice
This bridge-inspired bicycle frame was handmade from cable and carbon fiber rods connected with epoxy resin. It took engineer, Brano Meres, 300 hours to complete his "C-Thru Road Frame." All in all, it took about an hour per joint - wrapping carbon fibers around each one to ensure their strength. This impressive DIY bike weighs in at only 2.7 lbs.

Implications - DIY modifications are becoming more relevant for businesses. Appealing to the new generation of hyper-customization junkies, brands should look to create products or services easily modified to be suitable for a variety of tastes. Simple designs like Apple's MacBook lend themselves well to being modified with decals and stickers and are thus more attractive to consumers.