Giambattista Valli has been a staple of the couture bridal world for decades and for the first time, the French couturier is launching Love, its first bridal capsule with 17 made-to-order pieces. The capsule is geared towards brides who won't be dropping over $100,000 for a dress they'll wear once—WWD reports that there are pieces in this capsule ranging from $3,000 to $29,000, which helps to make couture styles more accessible.
The capsule includes mini dresses, bridal gowns and a suit, as well as pieces for guests and bridesmaids. The bridal capsule collection promises to resonate with brides in 2021, especially those who are looking for non-traditional silhouettes and more casual looks for their special day.
Key Themes Behind This Trend
- Made-to-order Bridal Wear
- The trend of providing made-to-order bridal wear helps to make couture styles more accessible for budget-conscious brides.
- Non-traditional Bridal Silhouettes
- The trend of offering non-traditional bridal silhouettes resonates with brides who want to veer away from traditional wedding dresses.
- Casual Wedding Attire
- The trend of offering more casual wedding attire options appeals to brides who want a more laid-back and comfortable wedding day.
Where This Applies
- Bridal Fashion
- The bridal fashion industry has the potential to disrupt the traditional high-pricing structure of couture bridal wear by offering made-to-order options at a lower price point.
- E-commerce
- The e-commerce industry can benefit from providing accessible made-to-order bridal apparel for today's budget-conscious brides who enjoy the convenience of shopping from home.
- Event Planning
- The event planning industry can capitalize on the trend of offering more casual wedding attire options by designing and executing weddings that reflect a more laid-back and comfortable atmosphere.
