Airinum is a Swedish company that had everyone's health in mind while designing these chic breathing masks for the city. The masks filter out pollution much more effectively than standard surgical breathing masks and with two replaceable filters, breathing is easy and smooth.
Airinum's biggest success is that it managed to design these masks with style -- producing something that urban dwellers would actually want to wear, instead of feel embarrassed about. With patterns inspired by Swedish landscapes, the designs are fashionable and look similar to ski and snowboard masks.
The outer material can be cleaned in the washing machine, while the filters are replaced after 200 hours. By tailoring each mask as a fashion statement as well as a health tool, the company succeeds in designing a desirable way to protect your lungs from the harsh city air.