Airinum is a Swedish company that had everyone's health in mind while designing these chic breathing masks for the city. The masks filter out pollution much more effectively than standard surgical breathing masks and with two replaceable filters, breathing is easy and smooth.
Airinum's biggest success is that it managed to design these masks with style -- producing something that urban dwellers would actually want to wear, instead of feel embarrassed about. With patterns inspired by Swedish landscapes, the designs are fashionable and look similar to ski and snowboard masks.
The outer material can be cleaned in the washing machine, while the filters are replaced after 200 hours. By tailoring each mask as a fashion statement as well as a health tool, the company succeeds in designing a desirable way to protect your lungs from the harsh city air.
Why This Trend Is Growing
- Fashion-forward Breathing Masks
- Airinum shows a product that can combine functionality with style and fashion.
- Effective Pollution Filter Masks
- New market opportunities arise with improved masks that offer increased protection from pollution.
- Fashionable Health Accessories
- Designing health accessories that consumers want to show off can be a disruptive innovation in the health industry.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can incorporate health concerns in their products to create more market opportunities.
- Health and Wellness Industry
- The health and wellness industry can collaborate with the fashion industry to create more stylish and effective respiratory protection products.
- Environmental Protection Industry
- The environmental protection industry can benefit from investing in new technology and products for personal respiratory protection.
