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Microwaveable Egg Breakfasts

Just Crack an Egg's Breakfast Scrambles are Ready in Minutes

— April 30, 2019 — Lifestyle
Just Crack an Egg is expanding its line of grab-and-go breakfast scrambles with three new flavors that are packed with protein, potatoes and diced vegetables. The single-serve breakfast cups can be prepared in less than two minutes in the microwave, offering a quick and easy way to enjoy a simple, nourishing meal.

The new varieties from Just Crack an Egg include Southwest Style with chorizo and spicy jalapeño peppers, Veggie and Protein Packed, which is loaded with sharp cheddar cheese, uncured bacon and pork sausage. These new options reflect the demand for satisfying options that meet the specific desires and dietary preferences of consumers today.

According to Just Crack an Egg's Associate Director of Marketing, Matt Riezman, “Our four original varieties satisfy people’s desire for a convenient, hot breakfast on a weekday that reminds them of something they only had on the weekend. Now, we’re expanding the line to include meatless options, incorporate spicy flavors and provide an option for people looking for more protein.”
Trend Themes
1. Grab-and-go Breakfast - Disruptive innovation opportunity: Develop new grab-and-go breakfast options that cater to specific dietary preferences and flavor profiles.
2. Convenient, Quick Meals - Disruptive innovation opportunity: Create easy-to-prepare meal options that can be ready in minutes, offering busy individuals a nourishing and satisfying meal in a short amount of time.
3. Meatless Alternatives - Disruptive innovation opportunity: Develop meatless breakfast options that still provide high protein content and flavorful ingredients, catering to the growing demand for plant-based alternatives.
Industry Implications
1. Convenience Food - Disruptive innovation opportunity: Explore new convenient food options that combine convenience, nutrition, and customizable flavors to meet the demands of time-conscious consumers.
2. Frozen Food - Disruptive innovation opportunity: Develop frozen food options that deliver the same quality, taste, and nutritional value as freshly prepared meals, providing consumers with a quick and easy meal solution.
3. Plant-based Foods - Disruptive innovation opportunity: Create plant-based breakfast alternatives that replicate the taste, texture, and nutritional content of traditional egg-based breakfast options, catering to the growing demand for vegetarian and vegan options.
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