Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,213 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,683 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,683 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,213 cutting edge ideas.

Unicorn-Shaped Breakfast Crumpets

The Unicorn Crumpets Put a Whimsical Twist on Griddle Cakes

— June 14, 2019 — Lifestyle
ASDA is now selling a fun take on a classic English snack with its unicorn-shaped breakfast crumpets, which are not only whimsical but also vegan-friendly. The plant-based Unicorn Crumpets are made with simple ingredients like fortified wheat flour, water, yeast and salt, and can be topped with sweet preserves for a sweet morning meal.

From pudding snacks to cold breakfast cereals, a range of unicorn-inspired meals and snacks have been launched to satisfy the demand for mythically inspired treats. Although the Unicorn Crumpets do sport horns and manes, unlike many unicorn-themed food products that are brilliantly rainbow-colored, these simple breakfast crumpets leave it up to consumers to add their own colors with fruit jam and other toppings.
Trend Themes
1. Unicorn-inspired Snacks - There is a rise in demand for unicorn-themed snacks as consumers look for whimsical and fun food options.
2. Vegan Breakfast Foods - More and more companies are catering to the vegan population by offering plant-based breakfast food options.
3. DIY Toppings - Consumers are looking for customizable options and DIY topping choices to make their meals more personalized.
Industry Implications
1. Food Retail - Businesses in the food retail industry can capitalize on the demand for unicorn-inspired and vegan-friendly food options.
2. Food Manufacturing - Food manufacturers can create new products to cater to the growing trend of vegan breakfast options.
3. Food Service - Restaurants and cafes can offer DIY toppings to give customers customizable breakfast options.
1.8
Score
Popularity
Activity
Freshness