Designed by the creative agency 'Prim Prim Studio' for its Lithuanian client 'Birzu Duona,' these packaged bread sticks offer a playful design that appeals to young consumers.
The snacks come in the form of bread stick bites that are small and crispy in texture and are flavored with either onion and cream, or cheese and ham. The aspect of the packaging that appeals to younger demographics is the comical illustrations it features. The onion flavored bread stick snack features small men playing in a large bucket with onions, while the ham flavored snack reveals small men climbing a large piece of cheese.
By using comic-themed illustrations on its packaging, this snack packaging is able to market towards younger consumers who may otherwise avoid eating bread sticks for alternatives like chips.