Designer Brandon Anderson has successfully represented the entire American population within a single map. The chart places a single dot upon the sheets for each U.S. citizen by way of data as it was accumulated during the 2010 Census.
This visual examination of the American landscape is more dense in areas that are populated by greater amounts of inhabitants. The project is remarkable given how large scale the analysis is. One would be hard pressed to take on even a segment of a single state, let alone the entire nation.
Anderson's website provides an alternative glimpse at the map as online users can zoom in on specific regions. It is in this way that they can get a heightened sense of the country's diverse communities.
Key Themes Behind This Trend
- Geospatial Mapping
- The potential of geospatial mapping to create large-scale demographic charts has disruptive innovation opportunities in public planning, market research, and urban development.
- Big Data Visualization
- The trend for big data visualization can be seen as an opportunity to create more accurate and comprehensive analytical tools for businesses and governments in demographic research and data analysis.
- Interactive Data Tools
- The emergence of interactive data tools provides an innovative way to represent large datasets that can be used by researchers in a variety of fields such as marketing, sociology and geography to discover insights that may be otherwise hidden.
Where This Applies
- Public Planning
- The Brandon Anderson map highlights opportunities for government agencies and third-party firms to use demographic charts for better public planning and policymaking.
- Market Research
- The map's accuracy opens up new avenues for market research firms to provide in-depth population analysis for companies looking to make informed business decisions.
- Urban Development
- Real estate developers can use geospatial mapping to better understand population growth patterns and demographics to inform their investment and construction strategies.
