Express Writers' brand content infographic provides some sound advice on "how to feed the content beast." Having fresh and engaging content is a huge part of a strong social media strategy and it's fairly accurate to describe the constant need for more of it as a beast, since your audience should always hungry for more.
Surprisingly, the infographic notes that there's a shift towards longer reads of at least 2,000 words or more and it advises cutting out "junk content" to help reduce the amount of noise that's already out there.
One you've determined your niche, of the simplest ways to provide quality content is to simply share a "how to," since that will always be of use if you're providing good information.
What's Driving This Trend
- Long-form Content
- There's a shift towards longer reads of at least 2,000 words or more, creating a potential opportunity for companies to specialize in creating high-quality long-form content.
- Content Curation
- Cutting out 'junk content' can help reduce the amount of noise that's already out there, creating a potential opportunity for companies to specialize in curating quality content.
- How-to Content
- Sharing 'how-to' content is a simple way to provide value, creating a potential opportunity for companies to specialize in creating high-quality how-to guides.
Who This Affects Most
- Content Marketing
- Given the importance of fresh and engaging content, the content marketing industry can continue to grow and provide innovative content creation strategies.
- Social Media Marketing
- With the constant need for more content, social media marketing agencies can continue to create and curate high-quality content to meet the demand.
- Publishing
- As there's a shift towards longer reads, publishers can capitalize on this trend by creating or specializing in long-form content that people are willing to read.
