Band and brand collaborations can definitely be extremely tricky; if they are not executed in the perfect way it can be disastrous for both the music artist and the brand. However, when this is done the right way, these collaborations end up becoming something truly amazing, as is the case with this collaboration between Music artist Skrillex and the brand G-Star.
This is a fantastic example of band and brand collaborations: an amazing track by Skrillex and a video of a pair of G-star jeans being made from scratch go perfectly together. The music video promotion is very inciting and targets its audience with directly, as the individual target audiences for either collaboration participant match up perfectly.
Jean-Stitching Music Videos
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Recycled Skateboard Guitars
Genuine Moisturizing Jeans
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Skrillex and G-Star go All Out With This Perfect Video Collaboration
- By: Ryan FowlerJul 2, 2013