Starbucks created a new braille menu for its coffee using actual coffee beans. The idea is an extremely creative pursuit of reaching out to disabled customers and reflecting the brand’s social conscientiousness.
For large corporations, expanding marketing communication channels is very important, especially for a coffee company whose target audience is practically everyone.
Everything Starbucks puts forward creates an incredible amount of conversation and this inventive coffee bean braille menu will certainly be one for the books.
For a corporation that is determined to become its customers’ “best friend”, as it continually states in its punchlines, it is certainly executing its inclusion strategies correctly. The coffee bean menu is an amiable idea what will make people with vision disabilities feel valued by Starbucks for being openly considered.
Strabucks Created a Braille Menu for Blind Customers Out of Coffee Beans
Simal Yilmaz — April 21, 2013 — Marketing
References: starbucks & adsoftheworld