You might be surprised to find that in addition to the standard label, your next box of Band-Aids have Braille imprinting. An increasing number Braille-labeled packages are showing up on U.S. retailers’ shelves.
All pharmaceutical packaging destined for EU use is required to have information in Braille as of 2010, but the U.S. has no such requirement. In response, the International Association of Diecutting and Diemaking (IADD), an independent U.S. trade organization, has drawn up its own set of Braille standards for pharmaceutical packaging.
The labels finding their way to U.S. stores aren’t limited to prescription medications: Common brands of adhesive bandages and other medicine cabinet items sport the raised dots.
Key Themes Behind This Trend
- Braille Packaging
- Opportunity for companies to implement Braille labeling on product packaging to cater to visually impaired consumers.
- Accessible Design
- Increasing focus on creating packaging and labeling that is more inclusive and accessible for people with disabilities.
- Standardization of Braille Labeling
- Growing push for standardized Braille labeling requirements for pharmaceutical packaging in the U.S.
Where This Applies
- Pharmaceutical Packaging
- Disruptive innovation opportunity to incorporate Braille labeling on pharmaceutical packaging for increased accessibility and inclusivity.
- Consumer Goods
- Opportunity for consumer goods companies to adopt Braille labeling on various products to cater to visually impaired consumers.
- Printing and Packaging
- Growing demand for printing and packaging companies to provide Braille labeling services for various products and industries.
