Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Bed-in-Box Brand tulo is Launching Boxed Pillows in Three Comfort Levels

 - Jun 7, 2018
References: tulo & prnewswire
Over the last few years, new life has been breathed into the stagnant mattress industry, most notably with bed-in-box packaging systems that are easily delivered—tulo is a bed-in-box brand that has been part of this movement and it is now introducing a trio of boxed pillows.

When it comes to shopping for pillows, consumers most often see the bedding product wrapped in plastic, but tulo is introducing a space-saving alternative. The pillows in boxes are being introduced in three comfort levels—soft, medium and firm—to suit one's sleep preferences. These innovative pillows combine a high-density titanium-infused foam with an AquaCool material to regulate temperature, catering to those who like to sleep on their side, back or stomach.

Since many bed-in-box brands now favor direct-to-consumer models, sensible packaging designs are required for easy storage and shipping.