Bed-in-Box Brand tulo is Launching Boxed Pillows in Three Comfort Levels
Laura McQuarrie — June 7, 2018 — Art & Design
References: tulo & prnewswire
Over the last few years, new life has been breathed into the stagnant mattress industry, most notably with bed-in-box packaging systems that are easily delivered—tulo is a bed-in-box brand that has been part of this movement and it is now introducing a trio of boxed pillows.
When it comes to shopping for pillows, consumers most often see the bedding product wrapped in plastic, but tulo is introducing a space-saving alternative. The pillows in boxes are being introduced in three comfort levels—soft, medium and firm—to suit one's sleep preferences. These innovative pillows combine a high-density titanium-infused foam with an AquaCool material to regulate temperature, catering to those who like to sleep on their side, back or stomach.
Since many bed-in-box brands now favor direct-to-consumer models, sensible packaging designs are required for easy storage and shipping.
When it comes to shopping for pillows, consumers most often see the bedding product wrapped in plastic, but tulo is introducing a space-saving alternative. The pillows in boxes are being introduced in three comfort levels—soft, medium and firm—to suit one's sleep preferences. These innovative pillows combine a high-density titanium-infused foam with an AquaCool material to regulate temperature, catering to those who like to sleep on their side, back or stomach.
Since many bed-in-box brands now favor direct-to-consumer models, sensible packaging designs are required for easy storage and shipping.
Trend Themes
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Bed-in-box Packaging Systems — Opportunities for innovative packaging solutions that offer convenience and space-saving benefits for the mattress industry.
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Customized Comfort Pillows — Potential for personalized pillow options that cater to individual sleep preferences and utilize advanced materials for temperature regulation.
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Direct-to-consumer Models — Growth opportunities for brands to adopt direct-to-consumer models and develop efficient packaging designs for easy storage and shipping.
Industry Implications
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Mattress Industry — Innovative packaging solutions and customized pillows can disrupt the traditional mattress industry, offering a new level of convenience and comfort.
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Bedding and Home Decor Retail — Opportunities for retailers to offer unique and personalized pillow options that enhance the shopping experience and cater to individual sleep preferences.
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E-commerce and Shipping — With the rise of direct-to-consumer models, the e-commerce and shipping industry can benefit from developing efficient packaging designs and streamlining delivery processes.
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