The new limited-edition summer Boursin packaging has been unveiled by the brand to help garner consumer interest and inspired shoppers to plan a social gathering. The packaging design is simplistically designed with rustic imagery of the various ingredients in the indulgent cheese product along with the phrase "Say oui to summer." This is positioned to help drive demand for the cheese in the warmer months and incite consumers to pick it up for their next outdoor gathering with friends.
The summer Boursin packaging and accompanying marketing campaign was addresses by Senior Brand Manager for Boursin Alix Motard who said, "The new summer campaign highlights the seasonal versatility of Boursin, showcasing it as perfect for snacking and sharing, a treat worth savouring over the summer months. The Indulgence cheese category is often only considered at Christmas so Boursin is challenging this perception and driving appeal of the category over summer too. Retailers should stock up now to get their share of the sales!”