The Boulevardier cocktail originated in Paris during the 1920s and this classic cocktail is made with whiskey, vermouth and red bitters. This cocktail, beloved for its warmth and bitterness, is now easier to enjoy than ever thanks to Tip Top Proper Cocktails' latest launch.
The brand's 100ml canned Boulevardier cocktail is small but potent and well-balanced with caramel notes from whiskey that match well with toasted orange peel and baking spice from the red bitters. As a whole, this canned cocktail offers a rich and smooth experience from start to finish, plus it takes the stress and extra steps out of making a quality cocktail and cleaning up afterward.
ip Top’s Recipe Developer, Miles Macquarrie, says, "The Negroni and Boulevardier are close relatives, and while the Negroni shines as an aperitif, the Boulevardier is the perfect after-dinner or evening cocktail.”
What's Driving This Trend
- Canned Cocktails
- The popularity of canned cocktails is growing as consumers seek convenient and high-quality options for enjoying their favorite mixed drinks.
- Premium Ready-to-drink Cocktails
- There is an increasing demand for premium ready-to-drink cocktails that offer a sophisticated taste experience without the need for complex mixing techniques.
- Simplifying Cocktail Preparation
- Brands like Tip Top Proper Cocktails are disrupting the cocktail industry by providing hassle-free options that eliminate the need for measuring and mixing multiple ingredients.
Who This Affects Most
- Alcoholic Beverages
- The alcoholic beverages industry is seeing a shift towards convenient and ready-to-drink options as consumers look for convenient ways to enjoy their favorite cocktails without sacrificing quality.
- Packaged Foods
- Packaged foods companies have an opportunity to tap into the growing trend of canned cocktails by offering new and innovative ready-to-drink options that cater to consumer preferences and convenience.
- Hospitality and Events
- The hospitality and events industry can benefit from the rise of canned cocktails by incorporating these convenient and high-quality options into their beverage offerings, providing a unique and hassle-free experience for guests.
