Making a good first impression is as important as making a lasting one and the Bottle Opener Business Card hopes to knock both of those birds with one stone. At once practical and informative, it provides a strategic cutout that can be used to pop open beer bottles. Since this is a tool many people tend to keep on their keychains, the Bottle Opener Business Card could easily be carried around in wallets until it is needed. Thus it becomes a constant reminder for the business it is promoting. In this case that happens to be Antarctica Beer.
The Bottle Opener Business Card was created by AlmapBBDO, an ad agency based in São Paulo, Brazil. Bearing a direct relationship to the product being marketed, it was art directed by Caio Tezoto.