424 and BornxRaised are two Los Angeles-based fashion labels and the duo join forces to create a collaborative capsule for the Fall/Winter 2018 season. The collection is comprised of unisex apparel, boasting sharp shapes true to 424 and incorporating BornxRaised's thematic graphics. The graphic designs are representative of Venice Beach, which is where the label's founder is from.
Guillermo Andrade, the creative director of 424, expresses that By joining with BornxRaised, we made a capsule rooted in our hometown. You don’t get much more LA than BXR and 424.” One of the standout items from the range is the sleek trench coat that is complete with a patterned silk lining within the interiors. The collaborative capsule is now available to shop online at SlamJam.
What's Driving This Trend
- Unisex Apparel Collaborations
- Fashion labels are creating unisex capsule collections with other brands in order to offer consumers greater variety and unique designs.
- Thematic Graphics in Fashion
- Fashion labels are incorporating thematic graphics into their designs to add a new level of storytelling to their clothing lines.
- Localized Fashion Collaborations
- Fashion labels are teaming up with other labels that share their hometowns to create localized capsule collections that represent their respective cities.
Who This Affects Most
- Fashion Industry
- There is an opportunity for disruptive innovation in the fashion industry by encouraging more collaborations between fashion labels to bring fresh perspectives and designs to consumers.
- Graphic Design Industry
- The increasing use of thematic graphics in fashion presents an opportunity for disruptive innovation in the graphic design industry by incorporating storytelling and brand identity into designs.
- E-commerce Industry
- The availability of localized capsule collections online presents an opportunity for disruptive innovation in the e-commerce industry by allowing consumers to shop for unique and representative clothing lines from around the world.
