The Boost Iced Coffee Caramel Latte is Mellow and High-Quality
Michael Hemsworth — March 6, 2021 — Marketing
References: conveniencestore
The Boost Iced Coffee Caramel Latte is one of the latest offerings from the company that will provide consumers who lead fast-paced lifestyles with a convenient way to enjoy a cafe-inspired flavor.
The drink was reportedly developed with a superior milk content recipe, which is paired with a Caramel Latte flavor that was created with a special production technique to ensure a premium taste with an extended shelf life. The product will be launched with a multi-channel marketing campaign across a range of categories.
Founder and Managing Director at Boost Simon Gray spoke on the new Boost Iced Coffee Caramel Latte saying, "As the only soft drink brand that continues to sell exclusively through the independent retail sector, we’re passionate about fulfilling our commitment to selling exceptional value products with no compromise on quality. In order to stay ahead of the curve and grow our ready-to-drink iced coffee range, we have invested in new flavor development to ensure we are offering a wider range of high-quality functional drinks, tapping into consumer interests and trends to help retailers increase sales. 2021 will be a landmark year for us as we also celebrate our 20th birthday, and we very much look forward to the opportunity to thank all our partners and customers who have supported Boost’s journey thus far.”
The drink was reportedly developed with a superior milk content recipe, which is paired with a Caramel Latte flavor that was created with a special production technique to ensure a premium taste with an extended shelf life. The product will be launched with a multi-channel marketing campaign across a range of categories.
Founder and Managing Director at Boost Simon Gray spoke on the new Boost Iced Coffee Caramel Latte saying, "As the only soft drink brand that continues to sell exclusively through the independent retail sector, we’re passionate about fulfilling our commitment to selling exceptional value products with no compromise on quality. In order to stay ahead of the curve and grow our ready-to-drink iced coffee range, we have invested in new flavor development to ensure we are offering a wider range of high-quality functional drinks, tapping into consumer interests and trends to help retailers increase sales. 2021 will be a landmark year for us as we also celebrate our 20th birthday, and we very much look forward to the opportunity to thank all our partners and customers who have supported Boost’s journey thus far.”
Trend Themes
1. Convenient Coffees - There is an opportunity to develop new, high-quality and convenient coffee products that cater to busy lifestyles.
2. Premium Flavors - Incorporating unique and high-quality flavors with extended shelf-life can be a disruptive innovation opportunity in the coffee industry.
3. Functional Coffee - There is a growing trend towards functional drinks, which presents an opportunity to create coffee products with added health benefits or functional ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of new coffee products that cater to the needs of busy consumers and incorporate unique and high-quality flavors.
2. Retail - Retail companies can benefit from tapping into the growing trend towards functional drinks, by offering coffee products with added health benefits or functional ingredients.
3. Marketing and Advertising - Marketing and advertising industry players can assist businesses in creating effective multi-channel marketing campaigns and strategies to promote new and innovative coffee products.
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