Jeremy Gutsche's Better and Faster book on business improvement is a must-read for those who want to become aware of the common neurological traps that stand in the way of success. One of the six patterns of opportunity studied in Better and Faster is Cyclicality, a repetition of economic cycles that offers immense possibilities for those who are quick enough to spot them emerging.
Since we're now experiencing history's highest rate of change, Gutsche notes the importance of "Anticipating the certainty of evolution" and breaking free of current comforts in anticipation of the next cyclical opportunity—effectively leaving your competitors in the dust.
Dive deeper into Cyclicality and more patterns of opportunity by picking up a copy of Better and Faster HERE.
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