Fiat is offering a tantalizing promotion with the purchase of their new 500 Abarth: drivers will get a free, one-day racing lesson from the Bob Bondurant School of High Performance Driving.
With this promotional campaign, Fiat decided to accentuate the speed and racing-inspiration behind its new vehicle in a unique way. Whereas other companies typically opt for a slick commercial or a professional racing endorsement, Fiat opted to let consumers experience the full abilities of its vehicle first hand.
At the Bodurant School lesson, Fiat drivers will cover an array of instructor-led exercises. These include: slaloms, skid pads, autocross, rallycross, and hot laps. For excited Fiat owners, its worth noting that the Bondurant School is located in Arizona, so many drivers will have to take a road trip in order to redeem their free lesson.
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